How to optimize Facebook ads Hi my name is Elizabeth and I’m one of Oberlo’s resident Facebook ads experts now that you run your first campaign I’m sure you’re asking yourself is there any way to make my Facebook ads campaign any better that’s what we’re going to talk about today. First of all congratulations you’ve launched your first facebook ads campaign a major step on the journey toward making your e-commerce dreams come true. From scaling your budget to optimizing your targeting during this in-depth tutorial you’ll learn the next important steps for running a successful campaign. If you miss our introduction to Facebook ads you can find it in the description below. Ok let’s get started it’s important that you don’t make any demographic presumptions before starting a campaign.
Let the data show you which types of customers are the ones to convert. After about 3 to 5 days of running your campaign you can begin optimizing it. Just click on the breakdown button in your ads manager dashboard and check these data parameters: age, gender, country or region and placement. Look for the best converting age group and push the whole budget there excluding the others. If you have a big enough audience and several age groups are performing well you could split them into several add sets in order to get a clear test this is a good idea especially when both the 18 to 24 and 35 to 44 age groups are performing. Because you can’t simply exclude the age group in between them in this situation you have to split the campaign.
As you can see in this example age groups 18 to 24 and 35 to 44 are doing extremely well that’s why we should push the budget to these two and exclude the others. If you see that either men or women are converting more on your products exclude the other gender and leave only one so here we have an example with gender in this case the female category is not performing as well as the male so we’ll exclude this category and focus rather on the men. This is a more time-consuming and precise process I would recommend that you don’t optimize by regions at the beginning: for example the US if you’re targeting several different countries in the same ad set it’s okay to optimize if any country is dragging the performance of the ad set down. As you can see in this example we’re running ads in several different countries: in the United States the conversion is quite high but in Australia it’s much cheaper so we should run several different campaigns within Australia. Facebook has several different placement options for showing your ads: there are news feeds available for both mobile and desktop right hand side, Instagram or audience Network placements.
After about three to five days running ads on multiple placements for example both newsfeed and right hand side, take a look at placement breakdown metrics and exclude the ones that aren’t converting while burning most of your budgets here You can see in this example we’re running a campaign on two different placements mobile newsfeed and desktop newsfeed; the mobile newsfeed is performing better and that’s why we’ll focus our efforts there do not mess around too much with your budget if you can see that your ad is performing pretty well raise your budget about thirty to forty percent but not more otherwise it will mess up the Facebook algorithm for that specific ad.
Also, after changing your budget leave it as is for at least three days before making any additional adjustments; this way you’ll avoid any delivery issues regarding budget pacing errors. So let’s recap: remember not to make any demographic presumption what the data indicate where to focus your efforts and remember that the main data breakdown points are age, gender, country/region and ad placement.
Second: run your campaign for three to five days before optimizing it. That’s it! now that you’ve watched this tutorial you’re ready to take your Facebook campaign to the next level: if you like or have any questions leave comments below and remember to subscribe for updates on Facebook advertising practices and more within the world of e-commerce thanks and I’ll see you next time .
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